Tag: Research_Highlight_Demand2

Will People Conserve Energy During Emergency Heat Waves?

by Dylan Brewer This June, New York City’s government and utility urged households to conserve electricity during an extreme heat wave with temperatures reaching 100 degrees F.[1]  People were asked to set air conditioners to 76 degrees, to avoid using more than one air conditioning unit, and to delay using electricity-hungry appliances during peak cooling […]

Willingness to pay for electricity reliability: evidence from U.S. generator sales

Our electrical grid—already under stress from climate‐amplified storms and the push to renewables—is a critical lifeline. Yet outages are costly, and until now, our best measures of how much U.S. households are truly willing to pay to avoid losing power (their “value of lost load,” or VoLL) came from surveys and macroeconomic models, offering wildly […]